For a little background, many people may not know what SEO is all about. For the benefit of those who doesn't know yet then here it is. Based on Wikipedia, Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Now, here is an excerpt on that Job posting that I was curious about;
We want someone who knows what they do and confident to get it done with timely manner.
Most of our clients would want to target from low to medium competition
To apply, please answer all following in the same order
1 - List your SEO / Link Building success?
2 - List your experience on Onpage SEO?
3 - What are the Google post-panda/penguin rules?
4 - What Backlink software do you use?
5 - What is the most effective way to build quality backlinks to a site to get it ranked?
You must have experience on BOTH onpage and offpage SEO and make sure that your assigned landing pages are error free. You must send weekly report every Monday and can communicate in decent English. We will track the progress for your work weekly
As you can see on this Job post, they were asking about panda/penguin rules and that I didn't know about as of this moment. Although it always caught my attention more often while searching the web but still I haven't find some time to discover it myself. For now I'll stick for this SEO issue.
White Hat SEO Specialist optimizes a website using methods such as organic search engine optimization. A technique that is allowed and recommended by major search engines. Although these techniques do not allow promising specific result most of the time but search result positions will progressively improve and the amounts of traffic will increase. And best of all, the site won't be penalized because of these white hat SEO techniques implemented.
In an Internet Business Marketing point of view, SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals.A successful Internet marketing campaign may also depend upon building high quality web pages, well written contents to engage visitors persuading them to stay longer to your website. Another good idea is to set up Web Analytics programs that enables site owners to measure results, and improving a site's conversion rate.
Deploying an SEO campaign may generate an adequate return on investment. However, search engines are not paid for organic search traffic, otherwise it's a paid ad on google adsense may somehow drive more traffic to a website. We need to understand that Search Engine Algorithms change the fact that they are also being upgraded for the better producing nearly relevant search results. The fact that SEO may not guarantee any certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors from its SERP. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.