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Kutztown University SBDC - Entrepreneurial Spotlight

ISSUE XCVIII| September 2012


Welcome to the new look Success Connection Newsletter from the Kutztown University SBDC.  We hope that this robust format will allow us to feature our specialty programs each month and provide you with the most current news and information for your small business.  

We will also be launching our special edition newsletter in the middle of each month.  The special edition will feature information and registration links for Kutztown University SBDC workshops and events.

Featured Event

The Kutztown University SBDC and International Trade Program Manager Martin Brill will be a co-sponsor with the World Trade Center of Central Pennsylvania.  

Bringing the World to YOU!
9/13/12 - Holiday Inn in Grantville, PA 
8:00 a.m. - 4:00 p.m.

The World Trade Center of Central Pennsylvania will be hosting 20 of Pennsylvania's Overseas Trade Representatives from around the globe for a day of one-on-one company appointments. Take advantage of this unique opportunity to learn more about Pennsylvania's free trade assistance program and meet face-to-face with the overseas trade representatives to discuss opportunities for selling your products or services abroad.
Keynote Presentation on Doing Business in India - Surpriya Kanetkar, from the PA India Office will discuss opportunities for companies in India as well as tips for doing business in this country. India presents a golden opportunity for Pennsylvania companies to export their products and services. With average GDP growth of 8.5 % India is one of the fastest growing economies today!
Kutztown University SBDC     
Entrepreneurial Spotlight: Judy Henry of Judy's on Cherry
Judy's on Cherry is a Mediterranean-inspired fine dining restaurant located in a beautiful 150-year old market house with a hearth oven centerpiece. The mix of modern, yet traditional, food and the renovated historic building lends the restaurant a feel that one would expect to find in a big city. That ambiance, unique in Reading, has helped the restaurant to run for ten years. It is an accomplishment worth celebrating in what can be a particularly difficult industry.
 It has not always been an easy ride, which the proprietor, Judy Henry, readily admits. Despite some real challenges she describes her last decade as a wonderful adventure. Asked whether, with the benefit of foresight, she would have done anything differently, she simply says, "It's been great fun and I have no regrets."

Learn more about Judy's upcoming 10 year anniversary and how the KU SBDC was able to provide free assistance.

Jump Start Incubator      
Special Co-Sponsored Workshop Announcement
Introduction to PA Sales and Use Tax 
presented by Ken W. Seidel, CPA, Partner - Tax/Small Business Department, Herbein+Company, Inc. 
In an attempt to improve compliance and increase tax revenues, Pennsylvania has resorted to very aggressive tactics to enforce compliance with the PA Sales and Use Tax laws and regulations. 
This seminar will provide you with the information that you need to understand these complex rules and to avoid a nasty surprise in the event that you are selected for an audit by the PA Department of Revenue. 
Topics will include: What is a taxable sale? What exemptions and exclusions might be applicable to my business? What services are taxable? What should I do if I am selected for a PA Sales and Use Tax audit? 
Who should attend? Business owners Controllers Accountants Bookkeepers Seminar 
Presenter: Ken W. Seidel, CPA 
*PARKING is available in the Chiarelli Parking Plaza. There are also metered parking places on both 3rd and Court Streets. Please do not park in the Zion Baptist Church parking lot (the surface parking lot adjacent to the Foundation building) as it is not the Foundation's and cars without a parking pass will be ticketed there. Similarly, please do not park in the staff parking lot immediately behind the building. 
Cost: Free
When: Tue, October 9, 1pm - 4pm
Where: Berks County Community Foundation Building, 237 Court St. Reading, PA 19601
Kutztown University LBRC
Kutztown welcomes Carolina Martinez as the new LBRC Director
The Kutztown University Small Business Development Center is pleased to announce the appointment of Carolina Martinez as the new director of the Latino Business Resource Center.  After a national search Ernie Post, director of the KU SBDC stated: "We are fortunate to have Carolina Martinez join our team to provide professional bilingual consulting and education to our growing Latino business community in the southeastern Pennsylvania region. Martinez has the experience and vision to continue to build on the successes of the LBRC program that was recognized in 2007 and 2008 by the U.S. Hispanic Chamber of Commerce and the Small Business Administration as a model program in the nation". Martinez will be based out of the KU SBDC's Reading office at the Berks County Community Foundation located at 237 Court Street, Reading, PA.
Additionally, you can watch a video of Lenin Agudo, former director of the Kutztown University Latino Business Resource Center, as he introduces its new director Carolina Martinez on BCTV.  http://www.bctv.org/special_reports/economy/success-connection/vmix_4a63b190-f39d-11e1-b14c-0019bb2963f4.html 

Classes for Aspiring Latino Business Owners
Martinez will be co-teaching the 8-week Bilingual Entrepreneurial Learning program scheduled to start on Wednesday, September 19th at the SBDC/LBRC located at the Berks Community Foundation office at 237 Court Street, Reading, PA. 
An informational session regarding the LBRC upcoming entrepreneurial learning program and consulting services will take place on Wednesday, September 12 from 6:00 PM to 8:30 PM at 237 Court Street, Reading, PA. 
Southeast Pennsylvania PTAC
Upcoming Workshop Announcement
The Kutztown University PTAC will offer a series of three workshops this fall concerning how to sell goods and services to the government market. These workshops will cover the basics of government marketing, federal and state certification programs and how to find federal and state opportunities. The series will begin in October. Registrations will be taken through our website,
Contact the KU PTAC at 484-646-4005 or alewis@kutztown.edu for more information. 
Video Stream

Click here to watch our video interview with Judy Henry of Judy's on Cherry

Upcoming Workshops

9/18/12 - Pricing Products & Services - A Basic Primer - 6:00 - 8:00 p.m. - Reading, PA

9/26/12 - Power of Email Marketing - 8:30 a.m. - 12:00 p.m. - Reading, PA

10/3/12 - Social Media Marketing Made Simple - 8:30 a.m. - 12:00 p.m. - Reading, PA

10/3/12 - How To Start And Operate a Small Business - Reading, PA
Success Connection

Our BCTV show Success Connection has changed its air time.  Success Connection can now be viewed live on the 4th Friday of every month from 12:30 to 1:00 pm. Last monthKutztown University SBDC Graduate Assistants James Rodriguez and Tom Schu talked with Judy Henry, owner of Judy's on Cherry; with Luz Tejeda and Dilenia Checo, owners of D' Divas Checo; and heard about the Latino Business Resource Center's fall classes.

Click above to watch the archived show and be sure to tune in for our September show.
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