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How Social Media Generated Revenue - A Case Study

How One Business Generated Real Revenue from Social Media
The Social Media Bible: Tactics, Tools, and Strategies for Business SuccessMark Campanale is the marketing manager and new media trainer at Triumvirate Environmental, an environmental services company. Triumvirate attributes $1.2 million in revenue to search engine optimization, blogs, and social media, Mark said.
How did they do it?
  • Triumvirate had been doing Google Adwords but was spending too much money, not knowing how to optimize their complex campaigns.
  • They launched a network of internal blogs to match their diverse service offerings and attract relevant search traffic to each business unit.
  • Added calls to action on their blog pages, including a phone number and free resource download behind a lead form.
  • Used Twitter and Facebook to share industry news and drive more visitors back to their content.
  • Leveraged interns and employees outside of marketing to participate in social media.
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)The company has seen some great results from integrating content creation and social media into their marketing mix. Mark's advice? Consistency is key - dedicate the time to social media and the rewards will make the investment worth it.
Learn how to integrate social media into an overall inbound marketing strategy to drive real results for your business. Get a complimentary marketing assessment from an Inbound Marketing Specialist!
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